PR sounds fancy. Expensive. Complicated. And if you’ve ever Googled “how to get your brand in the media,” you’ve probably ended up closing the tab faster than your website’s bounce rate.

Here’s the truth:

You don’t need a massive PR agency to get noticed.

You just need the right story, the right people, and the right pitch.

Let’s break down how to get press without burning lakhs—and make media PR actually work for you.

First, What Even Is Media PR?

PR = Public Relations.

In our world, that means getting your brand featured in:

• Online publications
• Print magazines
• Digital news portals
• Podcasts
• Blogs
• Industry journals

It’s not paid ads—it’s earned attention. And that means credibility.

Step 1: Have a Story, Not Just a Service

Sorry, but “we’re a great brand” doesn’t get you featured.

Media wants stories. So give them one:

• Founder journey
• Community-driven mission
• Solving a real problem
• Trending product angle
• Viral success story
• Data-backed insights

If it’s interesting to read, it’s worth pitching.

Step 2: Personalize the Pitch (Seriously)

One email blasted to 200 editors? That’s not PR. That’s spam.

Real pitching looks like this:

• Research the journalist or editor
• Read what they’ve written recently
• Reference it in your pitch
• Explain why your story fits their beat

Subject line matters too:

“From ₹500 to ₹5L revenue in 3 months—A homegrown brand’s crazy journey”

will always beat

“Press request for coverage please.”

Step 3: Build Relationships, Not Just Reachouts

PR isn’t a one-time transaction. It’s a relationship game.

Do this:

• Follow and engage with relevant journalists
• Share their work
• Add value without asking for a favor
• Be polite, brief, and useful

When the time comes, you won’t need to beg—you’ll just need to ask.

Step 4: Press Releases? Only If They’re Not Boring.

Yes, you can send out a press release. But don’t sound like a textbook.

How to stand out:

• Headline that makes them click
• First 2 lines = the full story
• Short paragraphs
• Clear contact info
• A link to your brand kit or images

Think like a journalist writing for readers—not a founder pitching investors.

Step 5: PR Is More Than Just Newspapers

Let’s widen the scope.

Try these too:

• Podcast interviews
• Founder Q&As
• Guest blogs
• Local magazines
• Startup features
• Influencer mentions (yes, counts as PR!)

The goal? Get your story out everywhere your audience hangs out.

Step 6: Don’t Just Get Featured—Maximize It

So you got press? AMAZING.

But now what?

Amplify it like this:

• Post it on all socials
• Add it to your website (press page FTW)
• Use snippets in email marketing
• Print it for your store/event booth
• Mention “as seen in” during future pitches

PR isn’t just credibility—it’s a conversion tool.

Step 7: DIY vs. Agency—What’s Better?

DIY works when:

• You have time
• You’re willing to learn
• You enjoy writing
• Your story is clear

Agency works when:

• You want fast results
• You have bigger campaigns
• You need media connections
• You need 360° execution

And when you hire someone (like us), make sure they’re not just “mailing databases”—they’re building buzz.

So… Can You Really Get Featured Without Paying Lakhs?

100% YES.

With the right content, the right pitch, and a smart strategy—your brand can be on media platforms, getting:

• Trust
• Traffic
• Talking points
• Traction

You just need to stop trying to be loud—and start being newsworthy.

Want your story to hit headlines (without hitting your wallet)?

Let Engage Enhance handle your media PR, from pitch to press to published.