If you’re spending money on ads and still hearing crickets, we need to talk. Because ads shouldn’t just look cool or rack up views—they should work. Like a mini salesperson that never sleeps, doesn’t take breaks, and knows exactly how to pitch your brand to the right person at the right time.

Let’s fix your ad game, without the fluff.

Your Ad Isn’t a Billboard—It’s a Conversation Starter

Most brands treat ads like a digital flyer: pretty visuals, basic copy, and a ‘Buy Now’ button slapped on top. That’s not how people buy anymore. Your audience scrolls fast. You’ve got 3 seconds to make them stop, look, and want. Your ad needs to talk to them, not at them.

What to do instead:

• Use “you”-based language (“Here’s how you fix X”)
• Address a problem they actually care about
• Hook them fast, help them faster
• Targeting Isn’t Just a Setting—It’s a Strategy

Boosting a post and choosing “people who like my page” is not targeting. That’s guesswork.

Real targeting means:

• Knowing your audience (location, age, behavior, needs)
• Creating custom audiences based on engagement
• Running A/B tests with different creatives or messages
• Retargeting people who already interacted with your brand

Meta Ads, Google Ads, Snapchat Ads—they all have tools. The magic is in how you use them.

Visuals Sell. But They Gotta Sell Smart.

No one’s reading your amazing copy if your visual looks like a rushed PowerPoint slide from 2009.

Pro visuals need:

• High contrast text
• Mobile-first layouts
• Brand colors, clean design
• Clear product shots or demo snippets

Videos > Static for most platforms. Even a 5-second motion reel can outperform a beautiful still.

Your Ad Copy Should Sell Without Screaming

Good copy doesn’t shout. It solves. It speaks. It sells quietly.

What works:

• “Struggling with acne? Here’s a 60-second fix.”
• “Busy moms love this 5-minute meal prep hack.”
• “This one tool helped me double sales—without burnout.”

Your ad is a tiny story, not a pushy pitch.

Landing Pages Can Make or Break You

You nailed the ad. Someone clicked. But if your landing page loads like a snail or looks like 2012 Tumblr, you’re toast.

Checklist:

• Mobile-optimized
• Fast-loading (under 3 seconds)
• Clear CTA
• Relevant to the ad they clicked
• No information overload

Remember, your ad’s job is to convert interest into clicks. Your landing page converts clicks into action.

Retargeting: The Money Is in the Follow-Up

Only a small percentage of people will buy the first time. That’s not failure. That’s human behavior.

What to do:

• Retarget viewers who clicked but didn’t convert
• Show testimonials, user reviews, urgency (FOMO!)
• Offer a bonus (discount, free trial, guide)

Retargeting = your second shot, and it’s often where the real sales happen.

Ad Platforms Are Different Beasts—Tame Them Wisely

• Meta Ads: Great for storytelling, visuals, community
• Google Ads: Strong for intent-based search (people already looking)
• Pinterest Ads: Amazing for discovery and e-commerce
• Snapchat & TikTok Ads: Performance-heavy and trend-reliant
• YouTube Ads: Ideal for product demos and tutorials

A strong digital marketing agency (yes, us!) knows which combo works best for your specific brand and budget.

So, Are Your Ads Selling or Just Showing?

If you’re just “running ads,” you’re wasting money.

But when you run ads that:

• Target the right people
• Speak the right language
• Use the right visuals
• Lead to the right experience

…that’s when your ads start working like your best salesperson.

Always present. Always pitching. Always performing.

Need ads that do more than just show up?

Let Engage Enhance build campaigns that actually boost your brand and grow your business.